Bunch is a leading creative design studio offering a diverse range of work, including, identity, literature, editorial, digital and motion. Established in 2002 with an international reach, from London to Zagreb, Bunch has an in-house team of specialists to deliver intelligent and innovative cross-platform solutions of communication design.
Wallpaper* magazine invited us to collaborate in a project that would be exposed during design week in Milan. The task was to create 5 food items that were focused around one particular ingredient, also the branding and packaging.
We worked with Alfredo Villanueva, choosing “chili” as our main ingredient, so we could stand out our culture bringing the name of “Mexico” to an international exhibition not only by design but also by it’s gastronomy.
In a world where everything screams, everything is flashy, BRUTO remains an outsider, confirming that what is well made can get along with simplicity. What is startling is not necessarily noisy.
C Says Hello! is a private project about the cd of the company creation NY. This is a fictitious graphic design/mediadesign company in Brooklyn, New York. The main inspiration for C are environmentally friendly behavior and minimalistic design. I wanted C’s identity to communicated strong quality and high creativity.
Logo & Color Concept:
I designed the logo simple, quiet and minimalistic to make it work relaxed and trusting. The underscore gives the logo hold and dynamic. I chose two different colors. Pantone Neutral Black to give a high contrast. In addition, Black guarantees good legibility and gives the logo luxurious. For office equipment, this color is also very important. Yellow seems vivid and wide. It also conveys the strong environmental awareness of C.